Agency
New Business Win: Agency
The Shoppes at Marina Bay Sands Luxury Fashion Festival: The Singapore-based shopping center, full of high-end luxury brands, is running a Fashion Festival over the span of a few weeks for their high-net worth clients and local celebrities. The event will feature 3 fashion shows and decorating the kids' luxury/high-end brand shopping precinct, as well as in-store activations with the support of fashion media such as Tatler, Harper’s Bazaar, and Vogue. It will also feature up-and-coming designers in Asia. The event will take place in Fall 2023.
AMRS
The team completed 5 events in April - with 4 of the major client projects in one week! One highlight was the Vista Equity Partners Annual Meeting. For the project, the client engaged 400 investors with an elevated experience that the FIRST team masterfully delivered at The Shed at Hudson Yards in New York City. The 3-day program included a gala dinner at Peak, with the best views in the city. The planning, production and tech production teams were able to manage room flips and challenging rigging and design plans, all with poise. The client was thrilled with the end result, and we’re so proud of how this team handled the entire project from kickoff to delivery, with all the twists and turns in between.
EMEA
The team did not deliver any projects in April, but the team was busy with site visits to:
- Athens for the Advent International World Wide Meeting 2023, to test and finalize the team-building activities
- Several London venues for the Staff Party & Evening Receptions for Pantheon Ventures’ Annual Investor Meeting in June
- Various Paris locales for the Mastercard Rugby World Cup Customer event in October 2023
APAC
The team did not deliver any events in April, however delivered several pitches and planned for the months ahead... most notably the Carlyle Investor Summit in Hong Kong and Tokyo taking place in mid-May. Stay tuned for details about the event in the next edition of @ FIRST!
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