Agency
FIRST + Mastercard
FIRST has been partnering with Mastercard for almost 20 years on programs across the globe. We had the opportunity to work cross-region and cross-department on a unique rebranding experience.
FIRST won the opportunity to support Mastercard in rebranding its annual Cybersecurity & Risk Summit, which positions Mastercard as the world’s most innovative, trusted, and forward-looking technology leader.
FIRST was tasked with rebranding the event identifying a new event name, creating an improved visual identity, and showcasing a cohesive look through a variety of assets including digital, print, animations, and content.
We wanted the name and visuals to be innovative and convey a sense of trust while creating an inviting and tech-forward atmosphere and digital ecosystem.
After weeks of iterations, we landed on “RiskX. securing the future. expanding trust.” It’s clear and concise with the “X” representing the unknown threats of the future and invokes a feeling of exploration and evolution.
AMRS
For the 2nd year, FIRST supported KKR's multimedia needs for their regional annual conferences. The Global Creative Studio Content team worked alongside FIRST @ KKR to bring their videos to life - scheduling video shoots, overseeing feedback and timelines, and creating and managing their on-screen motion graphics. After supporting KKR's EMEA and AMRS conferences, the team looks forward to working on their APAC conference in September.
The team also delivered New Mountain Capital’s Offsite at the Breakers Palm Beach Florida in June. At the week-long retreat for their employees and Portfolio Company executives, FIRST oversaw the website, attendee management, on-demand badge printing, and mobile app in SpotMe with very complex personalized agendas.
EMEA
The team started the month of June with a drinks reception in Berlin for Vista, followed by the annual investor meeting for Pantheon in the Renaissance hotel in London.
A team departed to Paris to manage the Raytheon Chalet at the Paris Airshow, and another delivered the first series of IndeedWorks conferences at the Science Museum in London.
APAC
The team in APAC is in the middle of pre-planning for exciting, upcoming events in Q3 in Singapore and Paris for CVC, Mastercard and MBS. There are plenty of pitches in the pipeline across automotive, retail, F&B and finance industries, so we are eagerly anticipating some big wins and fabulous projects. Stay tuned!
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